- Reduced customer service calls by 50+ per week by auditing and redesigning the ride-booking interface.

- Partnered with engineers to develop a user-friendly member dashboard, improving navigation and satisfaction.

- Developed KPI dashboards to track booking conversion, retention, and accessibility scores, presenting results to stakeholders

- Built user flows, storyboards, and site maps, cutting design-developer turnaround by 30%.

- Led competitive research and usability testing to identify feature gaps and drive design decisions.

‍

- Conducted a longitudinal diary study to capture real-world user interactions with wearable devices (wristbands and smartwatches) for health tracking and patient engagement.

- Designed and implemented user study protocols and usability testing sessions using UserTesting.com, recruiting participants from diverse demographic and behavioral backgrounds.

- Analyzed quantitative and qualitative data, identifying behavioral patterns and accessibility considerations to inform product design.

- Collaborated with a cross-functional team in Agile sprints, integrating findings into wireframes and prototypes in Figma.

- Reduced checkout abandonment by 15% via usability testing and redesign of the conversion funnel.

- Interviewed 50+ users and synthesized findings into actionable insights to guide product strategy.

- Built and maintained a design system used across 12+ product features.

- Created data visualizations of checkout funnel performance and presented insights to leadership to guide product strategy

- Collaborated with engineers and PMs to translate business needs into scalable UI solutions.

- Boosted site engagement by 32% through redesign and SEO-driven content improvements.

- Developed responsive layouts using HTML/CSS, improving load speed and accessibility scores.

- Launched a community forum that increased organic traffic and time on site.

- Created brand-aligned design documentation for internal and external marketing assets.