Projects

5 years of turning insights
to experiences.

A collection of projects where I’ve solved real problems with human-centered, data-driven design.

The Lux Rider

UX/UI Web Designer
Redesigned The Lux Rider website, streamlining the ride-ordering process through usability testing and benchmarking

Healthbook+

UX Designer
Redesigned the Healthbook+ app, enhancing usability and boosting accessibility through user research and streamlined health management features.

Bikeye

AR/VR Designer
Designed an innovative AR glasses prototype that enhances cyclist safety by providing real-time rear-view awareness and proximity alerts.

Danahoosh

UX/UI Designer
Design an interactive app to help children in Persian immigrant families learn Farsi while celebrating Persian culture through meaningful experiences.

Deastock

Product Designer
Led the redesign of Deadstock's checkout process, decreasing abandonment rates by 15% through simplification and enhanced security measures.

Ebra Studio

UX Designer
Enhancing user experience and accessibility, and effectively showcasing their sustainable, artisanal jewelry.

Cafe Turko

UX/UI Designer
Redesigned website to enhance user experience, focusing on a seamless online ordering and pickup system.
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Full-Spectrum UX Design Expert: From Research to Reality, I Deliver

With a proven track record of driving design success, guiding projects from research and strategy to prototyping and launch.
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Ahmadrexa
Ahmadrexa