The Lux Rider

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What I Did
Redesigned The Lux Rider website, streamlining the ride-ordering process through usability testing and benchmarking
Client

The Lux Rider

Role

UX/UI Web Designer

Service

Brand Identity

Industry

Hospitality

Overview

The Lux Rider needed a seamless and luxurious ride-booking interface tailored to high-end clients.

The Lux Rider sought to redefine the luxury ride-booking experience with an interface that exudes sophistication and simplicity. The goal was to create a platform where high-end clients could effortlessly request rides while customizing every detail to suit their preferences. This included features such as specifying pickup and drop-off locations, selecting vehicle types, and accommodating unique needs like multiple passengers or specific timings. The design needed to reflect the elegance of the brand, ensure mobile responsiveness for on-the-go users, and provide a seamless, intuitive experience that aligned with the expectations of a premium clientele.

Reduced customer service calls by approximately 50 per week by designing an intuitive ride-booking interface that resolved common user issues and streamlined the booking process.

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